Triple Point
Brand strategy, product branding and integrated communications for an exceptional range of innovative investment funds. AUM has grown from under £300m to £2.7bn since Manifest became involved.
Triple Point’s investment funds target areas like digital infrastructure, energy efficiency and social housing, unlocking investment opportunities that make a difference. The firm has over £2bn of private, institutional and public capital invested in real estate, debt, infrastructure and venture capital, always with a strong emphasis on social impact. Proof if its exceptional investment expertise is the consistent flow of returns to investors irrespective of market conditions.
We have been working with Triple Point since 2010, advising on corporate brand strategy, developing highly competitive product brands, and designing and writing integrated marketing communications to increase visibility, attract investors and support business growth.
Our bright thinking
Working with Triple Point’s exceptionally bright and able team of partners and marketing professionals, over the last ten years Manifest has helped to evolve Triple Point’s corporate brand positioning and its product propositions in response to new opportunities, changes in the investment and regulatory landscape, and to reflect the expanding scope and capabilities of the firm and its activities.
Today Triple Point is one of the most successful and highly regarded alternative investment managers in the UK, with an exceptional record of investor returns in all market conditions.
Our inspired creativity
Triple Point’s corporate positioning is based around the theme of ‘creating a wealth of opportunities’, a shorthand for its singular ability to unlock value in uncommon combinations for the benefit of its investors and businesses partners.
Working with Triple Point’s marketing team, we develop and enhance customer propositions for each investment product and create brand identities for them. Our approach is informed by competitor reviews, consumer data and other research. We write and design product literature, advertisements and other integrated marketing and sales support collateral.
