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A Tradition of Excellence

Founded in 1885, Watson Bros is one of a handful of London Best Gun makers continuing to combine tradition and innovation in the 21st century. The guns epitomise London’s pre-eminence as luxury goods centre.

Watson Bros guns, which are built to order, are renowned for their distinctive style and elegance. We designed a brochure that concentrates on Watson Bros’s sleek round actions, record of innovation with the imagery that enables the eye to explore the incredibly fine hand-engraving and stock finishing.

Following the acquisition of Watson Bros by a private individual, we were asked to recreate the Victorian trade label, which appears inside the case lid of every new gun, which required involved careful redrawing with enhancements to the balance and proportion of the complex array of elements. The Bankside address of the company was also added in a recreation of the original typeface.