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Refreshing a Leading Investment Brand

February 16, 2012

Since its foundation in 2004, Triple Point has become a UK leading investment boutique specialising in tax-efficient capital.

We have been asked to refresh the brand to both epitomise the expanded scope and capabilities of the firm and its activities, and to help reposition Triple Point for its expansion into the broader asset management market. Manifest was chosen to do the work because of our long experience in the high net worth investment management industry for clients such as Iveagh and Coutts.

In evolving the brand we have refined the visual identity, created a brand book and a series of individual brand books for each of the product areas. We are designing and writing copy for an extensive range of corporate and product literature, and are currently creating a new website to support the retail and capital finance arms of the business.