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Visa : Small Business

We were asked by Visa to create a DVD-based distance learning and product marketing tool for Member Banks in the CEMEA region.

We researched and wrote a series of presentations and documents to help banks better understand the expense payment, control and management needs of small to medium-sized business customers and of how Visa offers powerful and profitable solutions.

The outcome was a widespread discovery of the market opportunity in the small business sector and a corresponding growth in the issuance and usage of Visa Commercial Card products.