The Triple Point Brand
Since its foundation in 2004, Triple Point has become a UK leading investment boutique specialising in tax-efficient capital.
We were asked to refresh the brand to both epitomise the expanded scope and capabilities of the firm and its activities, and to help reposition Triple Point for its expansion into the broader asset management market. We were chosen because of our experience in the high net worth investment management industry for clients such as Iveagh.
In evolving the brand we refined the visual identity, created a brand book and a series of individual brand books for each of the product areas. We designed and wrote copy for an extensive range of corporate and product literature, and created a new website to support the retail and capital finance arms of the business.