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The Beecroft’s Brand

Founded in 1822 as a traditional toyshop in Nottingham, under new ownership Beecroft’s is set to become one of the UK’s major online and mail order toy retailers.

Our research amongst existing customers identified that the Beecroft’s brand was a trusted provider of high quality products and trusted advice. The internal workshops identified a core belief that the right toys can bring generations together. We used this information to centre the brand on the idea of Fun for Generations, referencing both the brand’s lineage and its core mission.

We designed a visual identity referencing elements of the company’s heritage with careful positioning for the premium market. We have designed an eCommerce website which is expected to go live shortly.