1 Million Trees
In the 21st century we are beginning to see new models of conscious commerce as businesses transform themselves to adapt to a changing world.
The scrutiny of social media means that consumers quickly spot and discredit fake social responsibility programmes. Caring about the future only wins and sustains market share and loyalty if it is an expression of an organisation’s core values.
Illustration’s pledge to plant 1 million trees every five years comes from the heart of the business. Which is why it resonates so strongly with customers. Not simply offsetting the company’s environmental footprint, it is about actively helping to recover lost ecosystems for the benefit of communities and wildlife around the world.
We developed a brand identity for 1 Million Trees that stands alongside the corporate brand but is distinct from it. That way customers and other businesses can express support for the mission of the pledge in a non-commercial context.