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News & Views

Meeting User Needs Grows Commission Enquiries

July 17, 2014
information architecture

With offices across four continents, Illustration represents a truly global breadth and depth of illustration and animation talent.

Following a scheduled information architecture and usability review, we identified a number of ways to improve the structure, navigation, content, design and overall usability of Illustration’s website to better meet the needs of users.

The objective behind our work is to grow the volume of commission enquiries by better meeting a mix of differing user needs. We achieved an increase by simplifying user pathways, clarifying navigation, adding calls to action and rewriting page content.

information architecture

While some enhancements have already gone live, such as reconfigured site navigation and a redesigned illustrator home page which combines two former pages, others are currently undergoing user testing prior to implementation later in the year.

“As well as keeping the site’s design values fresh and contemporary, Manifest plays a vital part in helping us to consistently hit those high notes with our audience. With a 50% increase in commission enquiries, this evolution is off to a promising start.”

Harry Lyon-Smith
Managing Director, Illustration