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Fun for Generations : Creating a Premium Retail Brand

December 21, 2012

Manifest was recently asked by Beecroft’s, founded in 1822, to undertake a full brand review as it prepares to become one the UK’s major online and mail order toy retailers.

Our research has identified a high level of regard amongst customers for the heritage, product quality and high customer values of the Beecroft’s brand. A series of internal workshops has identified a core belief in the team that the right toys can bring generations together.

Taking all of this information we have centred the Beecroft’s brand on the idea of Fun for Generations, referencing both the brand’s lineage and its core mission. We have designed an appropriate visual identity referencing elements of the company’s heritage with careful positioning for the premium market. Work is underway on creating an eCommerce website which is expected to go live shortly.