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A Tradition of Innovation : A Premium Brand is Born

August 27, 2011

Churchill’s is the youngest of the Port houses yet has rapidly gained the following of aficionados because of the distinctive and dependable quality of their products.

Having created a premium product, Churchill’s asked Manifest to undertake a complete brand review. Balancing the firm’s youth and freshness of approach combined with its familial roots reaching back to the origins in the Port trade, we have created a brand idea around The Tradition of Innovation .

We have now designed a distinctive visual identity which balances the qualities of innovation and tradition, and are working on the creation of a premium look, tone and feel to be expressed consistently across all touchpoints including literature and packaging for the entire range of Port.