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1 Million Trees : A Brand Identity for a Major Environmental Pledge

June 28, 2013

Manifest was recently asked to design a visual identity for the major environmental pledge made by Illustration Ltd to plant 1 million trees every five years.

Illustration’s 1 Million Trees pledge is about a lot more than offsetting its environmental footprint; it’s about actively helping to recover lost ecosystems for the benefit of communities and wildlife around the world.

Our design combines leaf and bark textures with literal letter and number shapes to reference both One Million Trees and Illustration’s pledge to donate 1% of global turnover to the systematic planting of trees for the foreseeable future.